"[Google]'s motto: 'Don't Be Evil.' [...] one-key shortcuts (C for Compose, R for reply, and so on) that let power users cruise through entire e-mail sessions without ever touching the mouse. [...] Gmail is infinitely cleaner, faster, more useful, more efficient, less commercial and less limiting than other Web-based e-mail services." And 1GB storage. (NYT, courtesy of Gloeien; see also Gmail itself.).